![]() As a bit of a crude example: you wouldn’t use Comic Sans on the poster for a hard-hitting drama, right? Similar to how colors have associations, fonts also have unique characteristics. In fact, Netflix even announced that they now have their own custom website design font: Netflix Sans. ![]() ![]() In the intersecting worlds of marketing and design, quite a bit of thought has been put into how fonts affect our perception of products. It’s the idea that certain colors elicit a certain emotional response from us (like yellow = happy and blue = sad). You may have heard about color psychology before. ![]() How font psychology can influence how we perceive products There’s a good chance they can influence how people perceive your marketing content and your product. So when it comes time to design an ad, or a product label, or a logo, put some thought into the font designs you use. From books, to snacks, to beauty products, the power is often in the packaging. Whether or not we realize it, design plays a big role in how we perceive the value of a product. The promotional poster design might have more to do with it than you realize. Sure, many of us hop on the bandwagon for the latest binge-able show. There is no shortage of options to choose from on Netflix.
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